“What’s your web address?”

From small “mom and pop” home-based businesses to mega-

stores, people ask this question in business every single

day. Even if you only operate a small, local business, if

you don’t have a website (or at least email) people

honestly look at you funny.

A few years ago, website hosting was one of the largest

expenses connected with setting up a website. Now, with

dramatic drops in pricing, website hosting can actually

present the least costly component of operating a website.

However, before you run out and sign up for $2-a-month

website hosting and wake up tomorrow filled with regret,

take 5 minutes right now and learn the main points to

consider when evaluating any website host.

Total Storage

How much space do you get to store your

website files? If you operate a small website with a

handful of pages and only a couple of pictures per page,

you can get by with 5-10 MB (megabytes) of disk space or

less. However, if your site contains dozens of pages and

hundreds of pictures, you may need a hosting plan with 10-

25 MB of space.

Data Transfer / Bandwidth

Here’s where many people fall down and get run over by the

Internet bus! Bandwidth represents the total amount of

traffic the website host allows you to receive.

Successful sites that get a lot of traffic eat up more

bandwidth than sites without many visitors. Honestly,

bargain website hosting companies don’t want you to get

much traffic because your bandwidth costs them money.

If you plan to do any business online, make sure you get a

bare minimum of at least 1 GB (gigabyte) of data transfer

per month.

Email “Aliases”

Most web hosts allow you to set up email addresses

connected with your domain, such as jim@thenetreporter.com,

and have them forward to your email account, like

yourname@aol.com. The ability to set up email aliases forms

an integral part of any online business. Make sure your

hosting company allows you to set up at least 5 email

aliases.

Website Tools

If you want to do anything more than let people look at

static web pages, you will need to have certain tools

available. The two most important tools are CGI and website

statistics. These allow you to run scripts and see who came

to your site and when.

Tech Support

Make sure you understand any company’s technical support

policies and hours of operation. Don’t wait until Saturday

afternoon to discover your only help option is to wait and

email them Monday morning.

Go to www.comparewebhosts.com and check out the tool for

researching and comparing the offerings of over 9,000

different website hosting companies. Try the “Power Search”

feature, which allows you to specify about 50 different

variables, including price, company location, bandwidth,

and number of email aliases allowed. It even lets you

search by how often the hosting company backs up its

servers to protect against data loss.



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Whether you’re an entrepreneur thinking about starting a website business or a website developer who needs to find a good host, its a good idea to know how web hosting works to ensure that your website launch goes smoothly.

There are many website hosting companies on the internet, and each offers a different list of services for different types of websites. Here are some of the common features that you’ll see on most web hosts and how to decipher them.

Website Space: Website space is the physical location of where your website files and images reside. Your HTML web pages and also your web programming pages will be stored at this location. Some web hosts offer 100MB and others offer up to 10,000MB or more.

If your website only takes up five to seven pages then even 100mb might be too much space since most webpages take up very little space.

If your website is content based and requires lots of images, text, articles, videos, then you should make sure your host has more then 100mb of webspace. Often though webspace will not be a major factor when searching for a webhost. Most web hosting companies will provide more then enough space for the average website.

Bandwidth / Traffic / Monthly Transfer: Bandwidth is how much information can be transferred from your website.

Think of it this way. If you have 1 webpage that takes up 1mb and you’re monthly bandwidth limit is 100mb. This means that once 100 people visit your website, your bandwidth limit will be maxed out. You won’t have any bandwidth available until the next month. Usually webhosts offer monthly bandwidth limits of 3,000 MB or 10,000 MB. Don’t worry about bandwidth because none of you’re webpages will take up 1mb.

Once you start receiving thousands of visitors monthly and see your bandwidth increase then you may have to pay additional fee for that month for the extra bandwidth, and consider upgrading your services. As with website space bandwidth will not be a factor when searching for a webhost because most will provide you with more then enough bandwidth for your website.

Web Programming Language: If you have features such as Comments Form – to email comments from visitors to your email account, Newsletter Signup for your visitors or other dynamic features then you will need a web programming language. There are numerous web programming languages. To find out which one you need for your website ask your website development team or your webmaster. They’ll let you know which programming language they plan on using for your website. Common Web Programming languages include ASP.NET, PHP, and ColdFusion MX.

Web Programming language will be a big factor when searching for a webhost because each webhost will offer a different combination of support for web programming languages, so choose wisely.

Database: If you plan on storing your visitor’s email address, name and other information, or keep a catalog of your products then you will need to use a database. Some of the common databases that websites use include Microsoft SQL Server, MySQL, and Access. Most hosting plans will provide support for atleast one of these databases. As with web programming, you need to ask your website development team which database they plan to use.

Domain Hosting: Usually a website host will allow you to host one domain name such as a .com, or .net, but some website hosts support hosting for more then one website name. This is a great feature because it allows you to host multiple websites on one host, and manage everything from one convenient panel. The downside is that you’ll have to share your space, your bandwidth, and maybe even other features with your second website. If you plan on having more then one website then it’s a good idea to find out how many domains your web host allows on your hosting plan.

Email: Email should not be a factor when researching a webhost. Most webhosts support some type of email account which allows you to have an email address with your website name: sales@mywebsitename dot com or something like that. Keep in mind the amount of space you use in your email might be limited to your overall website space, so get rid of large and unwanted emails.

Customer Support: Customer Support isn’t a factor until it becomes one. That’s why its a good idea to talk with a hosting reprensentative and see how they respond. Good customer support will become a very important factor, and usually it will be your webmaster that will be working with them.

So how do you decide which website host is right for you?

A good method is to find out which of these features is important for your website. If your website provides business training videos that take up a lot of bandwidth then you will need a website host that can provide you with a lot of bandwidth before it turns into a bottleneck. Videos take up hundreds if not thousand times more bandwidth then your average webpage and in this case your first priority during your search will be to make sure that your host offers adequate bandwidth. Or if you find a host that you like, and if bandwidth does become an issue then make sure that they offer the ability to upgrade your hosting services. Be prepared and make sure to find out the prices for the upgraded plan.

Once you’ve found your host try hosting your website on a monthly basis instead of the yearly plan. Just as other businesses, web hosting companies offer lower price to entice you to sign up for long term contracts. There’s nothing wrong with having a long term contract, but it’s not worth it if you decide you don’t like this host, or if you find a better host.

If you’re still not sure which host to sign up with then talk to your website development team. They can recommend web hosts or offer to host your website with them. You’ll also see website hosts provide you with additional features such as shopping cart, website statistics, easy to use control panel software such as Plesk, and other features and software programs to help you manage and profit from your website.

Dedicated Server If you don’t like any of the plans or if you plan on creating a huge website, with tons of content, images, videos, and if you want to be able to install your own custom software then there’s another option for you, a dedicated server. With a dedicated server you can install your own software, support for your own choice of programming languages, and as the name suggests it is dedicated for your website or websites depending on what you need. The cost is usually 8 to 10 times more then your average web host, but it will allow you more control and provide you more ways to customize it. And if you plan on hosting dozens of websites then you should consider using a dedicated server.



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